Vision and Mission


Our Vision

We want SAS to become a thriving and prosperous company where every person can make their life better providing the highest quality of goods and services to our customers remaining as a number one market leader.

Our Mission

We intend to become and to retain the most successful Parts & equipment dealer driven by customer satisfaction to improve continually allowing us to prosper as a business with integrity.


Our Values

  • Consumer wellbeing comes first.
  • Innovation: We research, innovate and introduce renowned branded products for UAE market.
  • Integrity: We are committed to the highest standard of ethical behavior. Honesty and Integrity are the main pillars that hold us in how we manage ourselves and all other business relationships.
  • Teamwork: We recognize that all staff have a valued contribution to make as individuals but in addition believe that this contribution can be most effective within a team working environment.
  • Respect our personnel and people we do business with.

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