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Safa al Shams

SAS general Trading LLC is one of the leading importer and distributor for FMCG products in UAE. We supply many of the major UAE supermarkets, departmental store, and Independent retailers with a wide range of branded products.

SAS group operates several strategic business units such as Trading, Restaurant, e-commerce & Promotional coupon sales in UAE.


Our Services


Our experienced team provides the highest quality marketing support for principals in cooperation with marketing and media agencies. Our trade marketing team closely monitors local market trends and organizes promotional activities to support marketing plans. Our idea is to promote the brands in order to make precise plans for distinctive activities of our clients.

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